The smartphone market is experiencing a really strong strengthening, as evidenced by the company's market results. Xiaomi. I fastest growing brand in the global market.
Fourth quarter 2024 results
According to the latest report from IDC companies (Global Quarterly Mobile Phone Tracking Report), the smartphone market is really doing well. In Q4 2024, device shipments increased by 2,4% year-on-year. The resulting value is 331,7 million smartphones, and this is the sixth consecutive year of growth.
Full-year results are expected to grow by 6,4% to 1,24 billion devices, following two consecutive years of declines.
Market trends
Growth in 2024 was driven by replacement demand and performance gains in low-end and mid-range devices. IDC predicts slower growth in 2025 as the extended device replacement cycle dampens demand for new devices.
How did individual brands fare? Apple and Samsung maintained their top two positions both in the quarter and for the year. However, both brands suffered year-over-year market declines and declines in device shipment share, driven by strong momentum from Chinese brands like Xiaomi.
And Xiaomi was the fastest growing brand among the top five, ranking third in Q4 2024. The tight race between Chinese brands is confirmed by the results of Transsion (the group behind brands like Tecno or Infinix). Transsion has the same quarterly results as Vivo. It also has the same full-year results as China's OPPO.
If we add up the Chinese companies, Xiaomi, OPPO, Vivo, Honor, Huawei, Lenovo and other smaller brands accounted for 4% of global smartphone shipments in Q2024 56. This is the highest share of Chinese brands in history. China and Asia remain the largest markets, but these brands are also expanding rapidly in Europe and Africa. The success is mainly seen in low-end and mid-range devices.
Huawei also stood out, focusing on the upper mid-range, high-end and ultra-high-end segments, strengthening its leadership in the Chinese market.
Expert insights from IDC
Francisco Jeronimo, Vice President of IDC's European Regions, emphasized that "Chinese brands' performance in the last quarter was excellent. They are truly changing the face of the global smartphone landscape. By dominating the low-end and mid-range segments, they can gain a strong position in the overall market, especially outside of China."
Our valuation on Xiaomi is almost 200%! How can you buy their shares?
We also bought a few shares of Xiaomi, back in 2021 and 2022, when the shares were down. As the stock has since risen, in our portfolio they claim a profit of a wonderful 195%. We personally buy shares of Xiaomi u broker Etoro, which is a popular European platform for buying both stocks and ETFs.
Invest in Xiaomi through Etoro
(Your capital is at risk. Additional fees apply.)
If you too would like to buy Xiaomi shares and own some share of this popular Chinese company, you can open an account on Etoro through our link (Your capital is at risk. Additional fees apply.). Etoro is extremely suitable for beginners and offers very simple investment functions, in addition to shares, you can also buy less risky and diversified ETFs copying the American S&P500 index (Etoro ticker: SXR8.DE).
However, if you haven't had any experience in investing before, we have to warn you that investing can be risky and you can even get into a loss. At the same time, this article is not an investment recommendation.
Tips for beginners in investing
For beginners, investing in the stock market is often perceived as complicated, but you can prepare for it by taking a few steps:
- Education is a TOP priority: Learn basic terms such as stocks, ETFs, market capitalization and diversification.
- Setting goals: Clarify whether you want to invest short-term (e.g. for speculation) or long-term (for wealth creation).
- Budget: Invest only the money you can afford to lose.
- Diversification: Never invest everything in one company or industry. Spreading investments reduces risk.
- Selection of an intermediary: Take your pick verified broker, which offers simple tools for beginners.
- Long term approach: Stocks can fluctuate, but with long-term investing, historically, markets tend to rise.
The stock market, as shown by the example of Xiaomi, can be not only risky, but also rewarding for those who invest with prudence and patience. If you would like help setting up an Etoro account, or if you have questions about investing, do not hesitate to contact us.
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