Google Play is currently practically the largest and most widespread platform with applications for Android. Although the system also allows installation from third-party sources, and we also know other secondary stores of some larger manufacturers, Chinese giants such as Xiaomi, Oppo and Vivo they want to change that.
They create an alliance that aims to upload applications from developers to their own individual stores.
This is a big step
This is a major step primarily aimed at removing Google's dominant position in the field of Android application business. In the last quarter of 2019, OPPO, Vivo, Xiaomi and Huawei accounted for a total of up to 40% of smartphone deliveries.
So, if they can come up with a single platform that gives access to all of their separate application stores, they could attract a lot of new developers.
According to data from Statista, the Google Play Store contained almost 2019 million applications at the end of 3. So this app store is already quite crowded, which means that new apps are extremely difficult to single out or engage.
The designation of the new alliance is GDSA (Global Developer Service Alliance). It is committed to providing one-stop global development services, including content distribution, development support, marketing and brand promotion.
The Alliance will act as a support system for global application developers as well as monetization of applications.
Will it also include Huawei?
The alliance currently covers nine regions, including countries such as India, Indonesia, Russia and Malaysia. Interestingly, there are only manufacturers on the official website Xiaomi, OPPO and Vivo as members of the alliance. Agency report Reuters however, she also mentioned the Chinese Huawei as a member of the alliance. All four companies have yet to confirm their membership.
Google's dominance in this market allows it to earn up to 30% commission on sales made in the Play Store. The new alliance could therefore attract developers by offering better incentives and will charge lower commissions.
The applications will be available mainly in the mentioned nine regions, so it is possible to improve the targeting of services.
The strong efforts of the company are also well known Huawei for exemption from the Play Store. This is largely the result of trade disparities between the US and China. Joining this alliance could therefore be the fastest way to create an alternative to the popular Play Store for your international users.
Huawei is investing heavily, more than $ XNUMX billion, in developing and publishing applications in its alternative business Huawei AppGallery.
We wonder how the whole situation regarding the GDSA alliance and the alternative to the Play Store will turn out. Would you also like an alternative app store? Or do you prefer the strict position of the Play Store from Google's workshop? Write us your perspective on the discussion below the article.
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