A relatively new and independent brand Redmi is celebrating his first birthday. Exactly on January 10 / January 2019, the brand separated from the parent company Xiaomi and it happened during the presentation of a new smartphone Redmi Footnote 7.
Redmi a lot was accomplished in one year
Time is relentless and it has been a whole year since the Xiaomi model line was chosen in its own way. Lu Weibing has become the CEO of the new company, and he still successfully leads the company today. From the department to the present day, the new manufacturer is on a wave of success, and it seems that this successful period will not end so soon.
One of the reasons for the split was the new business strategy. Specifically, the Xiaomi "Mi" model line has become a more premium product line focused mainly on sales in brick-and-mortar stores.
Redmi since then, it has included the entire range of products from the cheapest, through the middle class to top models with a policy of favorable affordability.
It all started with the introduction of an unobtrusive mid-range smartphone Redmi Notes 7. However, it brought a luxurious look, sufficient performance and great equipment at a user-friendly price and grief success from day one.
Already in April / April, the company boasted of sales 4 million units of this smartphone and is still in demand today. An improved version of this bestseller came at the end of February / February 2019. Redmi Note 7 Pro brought a more powerful processor and a better camera. However, we did not see the global version and the smartphone was only available to Chinese customers.
Note 7 managed to cross the border 20 million units sold in a few months. Series 7 continued with other successful and super cheap models. It was Redmi 7, which was introduced in March and March Redmi 7A listed in May.
At the end of January / January, the brand represents the cheapest low end, which is also subject to the price of cheap smart watches. Ide o Redmi Gowhose price starts at 66 € / CZK 1715
Killer 2.0 attacks
Representatives of the young company, and especially its CEO, irritated the fans for several weeks with the arrival of a new flagship killer, who was to seal the brand's financial policy in the best price-performance ratio.
On May 28, they launch an attack on all overpriced smartphones and represent the flagship killer Redmi K20 Pro and his weaker twin Redmi K20. Both smartphones look the same and the only difference is in the processor and fast charging.
In addition to state-of-the-art equipment, the K20 series has brought an innovative form of front camera, which is located in the retractable module. Thanks to this, the displays of smartphones are without cutouts. Perhaps the biggest surprise is the price at which the manufacturer has pressed:
- 6,39-inch AMOLED panel with FullHD + resolution with fingerprint sensor
- Snapdragon 855 processors in K20 Pro and Snapdragon 730 in K20
- three rear cameras with primary 48 MPx sensor Sony IMX 586 and 20 MPx slefie camera
- 4000 mAh battery with fast charging 27 W in K20 Pro and 18 W in K20 and much more
Redmi The K20 Pro comes with a price for the lowest memory version of 6GB RAM + 64GB storage at 325 € / CZK 8400 and the K20 with the price for the same memory version 258 € / CZK 6665 In this case, users outside China were also lucky, where both smartphones later became global Mi 9T Pro and Mi 9T.
However, the success of the youngest mobile brand does not end here, and in the last quarter of 2019 comes its new series of smartphones marked with the number 8.
Redmi Note 8 Pro – a controversial smartphone that is on the rise
set Redmi Note 8 brought several versions. First of all, it was controversial Redmi Note 8 Pro. On the one hand, it brought above-average performance and unprecedented photographic equipment. On the other hand, the manufacturer equipped the smartphone with a Mediatek processor, which triggered a wave of reluctance among many fans.
Fortunately, fears about overestimated performance or increased energy consumption were not confirmed and Redmi Note 8 Pro achieves excellent results.
At that time, it was also introduced Redmi Notes 8 and a little later its version with NFC, Redmi Notes 8T. The fact that the Note 8 and Note 8 Pro smartphones did not arrive prematurely is also evidenced by the achieved sales numbers. It was sold on the Indian market in one month million of these devices.
The 8 series was also represented by the cheapest smartphones Redmi 8 a Redmi 8A, which, in addition to standard equipment today, brought above - average batteries with a capacity of 5 000 mAh. Their prices started from 102 € / CZK 2650 za Redmi 8 to 84 € / 2 173 CZK for the 8A model and thus had no competition in its class.
At the end of the year they introduced another "seed"
The big surprise came at the end of the year, when the company caught up Redmi introduce yet another top smartphone Redmi K30 5G also its lightweight 4G version. You can read about the differences between the K30 versions in this article.
With the new model, the brand has confirmed that the premium K series will bring new trends. This novelty confirms this and for the price 256 € / CZK 6550 brought the following equipment:
- display with refresh rate up to 120 Hz and perforation with two front cameras
- latest processor Snapdragon 765G
- four rear cameras with the latest sensor 64 MPx Sony IMX 686
- fingerprint sensor on the side edge
- 4 mAh battery with fast 30 W charging and much more
The smartphone went on sale in China on January 7 / January 2020, and it's no wonder it was completely sold out in two hours.
Not just smartphones
Some may have expected it and others didn't, but the brand Redmi brought, in addition to smartphones, a whole range of other interesting products. Among the most important are the series of premium laptops RedmiBook.
In addition, in 2019 we managed to introduce intelligent Redmi TV, wireless headphones Redmi AirDots, speaker with artificial intelligence Redmi Speaker Play, router aj power bank.
From the category of crazy products, the representation here is opaque Redmi suitcase.
A sample of released devices confirms that the company's strategy Redmi she was right. Across its entire portfolio, the brand offers high-quality products at an affordable price available to almost everyone.
Of course, congratulations on the first anniversary and we wish you at least as successful the following year.
What us in Redmi waiting in 2020?
The forecast is unpredictable, but we can rely on a few facts from the past. In the near future, we would like to know the parameters of the premium killer of flagships Redmi K30 Prowhich will hopefully bring some innovations and will also be available in a global version.
We can safely say that in 2020 we will see a series Redmi Notes 9 a Redmi 9, which come in several variations. We can also expect the replacement of successors from each type of product that Redmi stated in 2019.
We will evaluate how it will actually be at the celebration of the second birthday, but the activity of the young brand so far foreshadows that we have something to look forward to.
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