Spoločnosť Roborock Technology, which produces products under its own brand Roborock, becomes the largest manufacturer in the segment of robotic vacuum cleaners. This production also surpassed such giants as Ecovacs or iRobot.
Roborock: The largest manufacturer of robotic vacuum cleaners
Just a few days ago, an international market research agency published Euromonitor, its research on the global robotic vacuum cleaners industry. The results of this survey show that Roborock Technology, a brand established eight years ago as a partner manufacturer of China's Xiaomi, not only has excellent sales in China, but also a high market share in Europe, Japan, South Korea and North America.
In the period from July 2021 to July 2022, this brand ranked first in the premium robot vacuum cleaner sector. This is a global ranking that also takes into account sales on markets outside the home market, i.e. the Chinese market.
As mentioned earlier, society Roborock worked under the brand's wings Xiaomi. They launched the joint first generation of vacuum cleaners under the brand Mijia back in 2016. It was characterized mainly by high performance at a surprisingly low selling price.
In the following years, the golden age of robotic vacuum cleaners started. This also peaks in 2021, when Euromonitor recorded sales overall up to 15 million pieces robotic vacuum cleaners worldwide. Moreover, the business value CAGR (Compound annual growth rate) for the last five years has exceeded the level of 20%.
From the given number, it represents Asia-Pacific market when 44,2%. This makes it the largest market in the world, followed by North America and Western Europe. The total sales volume in these three main markets exceeds 90%. China alone occupies the vast majority of the market share in Asia-Pacific region and total retail sales here exceeded last year 5,3 million pieces.
The first partition and a new series of robotic vacuum cleaners
When gradually expanding to other technological markets, high-end robotic vacuum cleaners won the favor of users. According to data from the workshop Euromonitor represented the sales of premium robotic vacuum cleaners (sales price above 500 US dollars) in 2021 more than 30% of the global market.
Moreover, in the period from July 2021 to July 2022, the world's top three premium robot vacuum cleaner brands shared a market share of more than 80%. These are specifically popular manufacturers Roborock, iRobot Roomba a Ecovacs. And it was the Chinese Roborock that appeared on the first rung of the global ranking.
Also worth mentioning is the fact that the company Roborock Technology launched in March 2022 a series of high-end models named G10S. It offers functions such as automatic vacuuming, floor washing, but also self-cleaning, antibacterial replacement or water refilling. This is the most intelligent product from the Roborock brand that has been sold so far up to 120 pieces. However, this model is currently only available in China.
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