While launching the smartphone Xiaomi Mi 6X the CEO of the company, Lei Jun, stated that their net profit from the hardware sold, including smartphones, smart home products and lifestyle products, does not exceed the limit of 5% of net profit.
The company currently employs almost 20 people and the company's annual revenues exceeded 100 billion Chinese Yuanwhich is in conversion 13 billion 131 million euros.
The company also stated that if their net profit exceeds 5%, finds a way return more than 5% to your customers - They haven't indicated yet how they want to do it. With this move, the company seeks to gain long-term support from its customers and continues to plan to sell a large number of products with minimal profit.
The company's CEO also said that thanks to the sale of its products approaching the cost of production, transformed the whole industry in a given category and thus allowed them to cover production capacities, i.e. made a number of products available to the masses in a short time.
We can therefore consider that the company values its customers and makes quality products available to them at even better prices, and of course, it does not plan to "make money" on its products than other companies.
