At its press conference, Xiaomi introduced a new, unique smartphone called I MIX Alpha. He was shocked by its construction, the display, which covers up to 180,6% of the front wall surface (it bends and encircles the body of the device) and also has a high price tag. This has become a key topic in many discussions.
Xiaomi doesn't make a penny
The 5G novelty, which also includes a 108 MPx camera, is expected to go on sale in late December / December this year. The price of the new Mi MIX Alpha smartphone was set at 19 Chinese yuan, which is almost 999 euros. That is indeed bold price, which far exceeds competing flagship devices.
However, the cost, production and complexity of this device are really high. In particular, mass production is relatively complicated. Reportedly just one of a hundred pieces produced it is possible to use, resp. put on sale.
By default, Xiaomi launches its smartphones with a 5% margin, which goes directly to the manufacturer out of the total price. In this case, according to the available information and a rough transcript of costs, this is not possible, even at such a high price. The manufacturer cannot claim these percentages.
It's not just the price of the device
However, in the discussions, not only the price of the device was mentioned in terms of negatives. Many users have asked whether the Mi MIX Alpha model will have a plastic layer, similar to other folding, resp. convertible smartphones. Lin Bin from Xiaomi confirmed that a similar layer will be present on their new smartphone.
However, the novelty from Xiaomi will also offer technology curved protective glass and the overall impression should be better than on the plastic layer of competing devices. The Chinese manufacturer is also working on a folding device that was jointly developed with the Mi MIX Alpha model. However, his performance has not yet been announced.