Chinese Xiaomi reported that plans to remove the tag from its name "Mi". Now the manufacturer specifies how it will be with the names of their products and what the differences will be.
Xiaomi and product names
Over the past few days, word has appeared on the Internet that the Xiaomi brand will remove the word "Mi" from its product names. This is a relatively large change after more than ten years of use and the manufacturer now explains why it decided to do so.
Despite the fact that it is largely a unification of products, the Chinese manufacturer wants to become a recognized brand under its own name, Xiaomi. In his opinion, he now states what the product names will look like and when the change will start. The goal is for users to associate products, especially smartphones with the "Xiaomi" brand and not "Mi".
Manufacturer 's declaration
"From the third quarter of 2021, the" Xiaomi Mi "product line will be renamed" Xiaomi. "This change will unify our global brand presentation and eliminate the difference in perception of the brand and its products.
It will take some time for this change to take effect in all regions. With the introduction of the new brand identity, two separate product lines will be placed under the parent brand.
- Xiaomi products represent the pinnacle of technology and offer a premium and first-class experience
- Redmi products bring great innovations at a more affordable price and are aimed at younger audiences
This distinction is also reflected in the updated logos, where the Xiaomi and Redmi logos are below the parent brand logo. The redesign of the product lines, Xiaomi and Redmi, will eventually apply to our ecosystem of intelligent (IoT) products, ”said the brand statement.
According to the published opinion, the manufacturer makes it clear that it will stop using the "Mi" designation from the third quarter of 2021, as we may have seen with the announcement of the Xiaomi MIX 4 smartphone. Xiaomi 11T and Xiaomi 11T Pro. In addition, the manufacturer reiterates the independence of the Redmi brand, which will focus on a different range of customers.
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