Xiaomi constantly brings a number of products and is one of the fastest growing brands in Europe and in the world. It holds the number one best-selling brand in Spain and has even become the third best-selling brand in Europe.
According to the latest market analysis from the company Canalys Xiaomi has become the third best-selling brand in Europe. Canalys states on its Twitter that for second quarter of 2020 Xiaomi recorded up to 65 % increase, which put her on third rung among the largest smartphone manufacturers on the continent.
📱The European smartphone market declines in Q2 2020, as shipments recover slowly from the impact of strict lockdown. @Apple posted the strongest Q2 ever in shipments while @ Xiaomi displaced Huawei to become the third largest smartphone vendor in Europe. pic.twitter.com/dW3xJLPXGL
- Canalys (@Canalys) August 5
In the post you can see that Xiaomi managed to knock down the competing giant from the third place Huawei. Xiaomi achieved this thanks to the above 65% increase a 17% market share.
Huawei does have the same 17 % market share like Xiaomi, but also 17 % decrease in sales, which resulted in a drop to 4. the place. Undoubtedly, the problems that Huawei currently has with the company also contributed to this Google.
Apple and Samsung are another target
Xiaomi has an immodest plan to become the best-selling and equally recognized brand in Europe. The constant growth of Xiaomi, which is higher than that of other brands, makes this goal realistic. If the brand continues at this pace, in a few years we can see it in the first place ahead of the current leaders Apple and Samsung.
As you can see in the post above, Samsung sales fell by up to 31%while market share is 30 %. Nevertheless, it still holds first place.
competitive Apple on the contrary, he noted the venerable 41 % increase, with market share 21 % and took second place in the rankings.
Success in Spain
A great success for Xiaomi is the fact that last three months stood in Spain the best-selling and most recognized brand. This is despite the economic and health crisis that is plaguing the country.
Time will tell how the brand will benefit, but with current and constant growth, it is possible that in a few years we will see it at the top of the list of the best-selling brands in Europe.
It is also possible that it will break into a strong position in other parts of the planet, where it is slowly but surely building a background and the brand is becoming more and more famous.