The Chinese company Xiaomi has been here with us for 10 years. During that time, it has managed to climb the best global brand of smartphones and also dominates sales in several markets. He plans to fine-tune the names of his devices.
Without the word "Mi" in the title
Xiaomi is also known for offering several other products in addition to smartphones. Xiaomi sells laptops, TVs, refrigerators, smart watches, scooters, robots and more. Even in connection with the unification of names at least a little, she decided not to use the word "Mi" in the names of her products.
It has been using this name since 2011, when the Xiaomi Mi 1 smartphone was introduced. The first such smartphone without the "Mi" attribute was just Xiaomi MIX 4which came out only recently. It seems that Xiaomi will continue the set trend.
A company spokesman gave an opinion stating that from the third quarter of 2021, the Xiaomi Mi product line would be renamed Xiaomi only. This change will unify the global presence and eliminate the difference in the perception of the brand and its products. This change may take some time to take effect in all areas.
The parent brand now has two different product lines in its portfolio. The equipment from Xiaomi represents the best that the company can currently produce and offers a lot. Redmi products focus on big innovations at affordable prices, they are intended more for young audiences, but there are noticeable compromises.
Both of these camps are satisfied with their facilities. This company has been offering a great price / performance ratio since its inception. This, of course, does not only apply to smartphones, but to the brand's entire portfolio. It is assumed that the company will continue to grow rocketing.
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