CEO and one of the co-founders of the Chinese brand Xiaomi, Lei Jun, resigns from the position of general director. Why did this happen and what will be his next steps?
Lei Jun as the face of Xiaomi
Connecting a person to a brand is one of the most successful marketing tactics when executed correctly. Colonel Sanders is the face of KFC. Steve Jobs will always be the one for Apple, Miyamoto and Satoru Iwata will forever be Nintendo, and Lei Jun will forever be Xiaomi. For 14 years, we have seen him at the presentations of Xiaomi mobile phones, as well as other devices.
It was no different during the performance electric car Xiaomi SU7. And the fact that the future belongs to electric cars is also realized by the top boss of the company. As he wants to concentrate all his efforts in the division focused on electric cars, he made a decision that has an immediate response on the stock markets. Lei Jun is leaving the head of the company as well as the mobile division, where he has been working until now.
The new Xiaomi 14 Ultra will already be presented by a successor
Now the former CEO has also appointed his successor. That's what he became William Lu, which will be behind the presentation of the upcoming premium flagship smartphone Xiaomi 14 Ultra. The information was published through the social network "X".
The Xiaomi SU7 is now undergoing nationwide road tests, as we prepare for its domestic launch. To dedicate myself fully to our EV business, @WilliamLuXiaomi will assume the additional role as the General Manager of the Xiaomi brand. This includes taking the stage for future…
- Lei Jun (@leijun) February 4, 2024
Lei Jun said that the Xiaomi SU7 electric car is currently undergoing nationwide road tests before its domestic launch. He adds that as it is currently focusing on the electric vehicle market, the brand has appointed a new CEO to take over the role at the helm of the Xiaomi brand.
In response to Lei Jun's statement, William Lu also wrote his tweet. He expressed his enthusiasm for the performance Xiaomi 14Ultra. In other words, the release of a new flagship device is literally around the corner. During the last week, the smartphone received certification TÜV Rheinland a IMDA.
Honored to be entrusted with this exciting opportunity. Thank you @leijun, I can't wait to unveil the Xiaomi 14 Ultra! https://t.co/HUgm9Keaum
- William Lu (@WilliamLuXiaomi) February 4, 2024
In addition, Geekbench has published preliminary performance information, and the use of a state-of-the-art chip is also expected Qualcomm Snapdragon 8 Gen3, along with up to 16 GB of RAM. Another tipster Digital Chat Station posted that the upcoming device should also offer impressive 80 W fast wireless charging. We will have to wait for the press conference to see if these leaks come true.
What is your opinion on the resignation of the CEO Xiaomi? Also follow our website Xiaomi Planet, our group on Telegram full of current articles, subscribe to the news and join us to our Facebook group.
the future belongs to electric cars...lol!