Spoločnosť Xiaomi has officially registered a new brand called MeUI a POCKO. Do you also want to know why? This is exactly what we will reveal in today's article.
Xiaomi: MeUI and POCKO as new brands?
It may seem like a joke, but the Chinese company Xiaomi has officially registered two new brands. Their label is funny - MeUI a POCKO. In addition, new brands have appeared without prior notice and with relatively clear intent. Avoid counterfeiting.
The new information was revealed by Mukul Sharma's profile, who published several screenshots via his Twitter account, which point to a new registration of these curious brands by the Chinese manufacturer. There is no doubt that the names of these brands are very similar to those known MIUI (graphic superstructure from Xiaomi) a POCO (daughter brand of smartphones).
Protection against counterfeiting
We do not yet know any official statement from the company. However, according to the information available, this is a kind of alternative registration to well-known brands, in order to prevent smaller Chinese producers from using them to their advantage (in the production of copies).
Using this certification would Xiaomi could avoid counterfeiting of their own products (MeUI and POCKO), which would otherwise be tried by other sellers to offer to potential customers resp. users who know the designation of the original product (MIUI and POCO).
Undoubtedly, this is an interesting and unconventional step from a Chinese manufacturer. As a reminder, in the past, we could see the company register trademarks for other names. It was, for example, "Xiaomi Travel" or "Lei Jun," which refer to real people or. products.
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